Independent community guide · Cave Creek, Arizona
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Rico Austin PhD

Rico Austin is a Scottsdale-based author, screenwriter, and entrepreneur known for co-founding BAJARRIBA Tequila. Born in Idaho, he built a diverse career spanning collegiate football, stand-up comedy, international business, and journalism, earning an MBA from Thunderbird and a PhD in Tequila Studies. Austin has authored ten books—including his award-winning memoir My Bad Tequila and the short story "DOG"—and made various screen appearances ranging from a cameo on Baywatch to acting in the horror-dramedy SHARKTANA. In 2026, he was named Top Entrepreneur of the Year in Luxury Spirits by the International Association of Top Professionals (IAOTP). Here are links to buy Rico Austin's books: My Bad Tequila on Amazon My Bad Tequila on Barnes & Noble Arizona Is Where I Live on Amazon

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